HOW TO: Enhance Your Online Presence with Video

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This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. A website without multimedia is like a cupcake without icing: Functional but lacking. These days, all manner of web pages from huge company sites to small business blogs are expected to add audio, photo, or video to their posts and homepages.
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‘I think it’s so rare that an artist comes along in our generation that has a loyal following no matter what — Eminem has it,’ Drake says. By Shaheem Reid Drake Photo: Michael Caulfield/ WireImage Drake knows a thing or two about having a loyal fanbase: His following propelled him to a #1 album in June with Thank Me Later
Whether you’ve been posting videos for a while, or you’re just starting out, YouTube Annotations are another tool that you can use to help your videos stand out from the crowd.
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