Why You Need to Monitor and Measure Your Brand on Social Media

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Maria Ogneva is the Director of Social Media at Attensity , a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on Twitter at @themaria or @attensity360 , or find her musings on her personal blog and her company’s blog . Whether you are actively developing a social media presence for your brand or just dipping your toe in the deep and ever-changing ocean of social media chatter, you probably realize that monitoring and measurement are quite important.
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. A website without multimedia is like a cupcake without icing: Functional but lacking. These days, all manner of web pages from huge company sites to small business blogs are expected to add audio, photo, or video to their posts and homepages.
Carter replays it over and over in his mind: Shrapnel hits Spc. Stephan Mace as he runs to a nearby building.
By Georgina Littlejohn Last updated at 3:39 PM on 20th July 2010 Just three months ago, Noemie Lenoir was in a personal hell so deep that she tried to take her own life. But the model has shown that she is clearly made of tougher stuff as she was snapped out in Paris today looking the picture of health.
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. Web startups comprise one of the most exciting segments of small business culture. They’re young, they’re sexy, they’re rolling in glamorous-sounding amounts of “free money” from venture capitalists, and they get to make products that people around the world end up knowing about and using.
Early findings by the U.S. Department of Transportation indicate that drivers were to blame in some sudden-acceleration accidents, according to a Wall Street Journal report citing people familiar with the results. The 2010 Toyota Prius was recalled for electronic issues related to the antilock braking system, but Toyota has steadfastly denied that its cars have electronic issues related to sudden acceleration.
If you regularly put up video on the Web, you are going to love this. TubeMogul is making InPlay , its video player analytics, free now.
Pangolin meat is considered a delicacy in China and their scales are thought to help mothers breastfeed their babies.
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. For millions of websites, publishers, and online businesses, search is still the king
Wow. If sat nav heaven is having Angelina Jolie jump into the passenger seat and asking you where you want to go, then the Garmin Nuvi 3790T comes a very, very close second. With looks akin to the current iPhone 4G (but with better reception), the Garmin Nuvi 3790T is both slick, slim and very, very thin